Examlex
Consumers belonging to the Generation X grew up spending time with both parents at home that is why this group tend to be relatively impulsive and optimistic.
Unconditioned Stimulus
In classical conditioning, an unconditioned stimulus is anything that naturally and automatically triggers a response without any learning needed.
Stimulus Discrimination
The tendency to respond differently to two or more similar stimuli; in classical conditioning, it occurs when a stimulus similar to the CS fails to evoke the CR.
Stimulus Generalization
The tendency for the conditioned stimulus to evoke similar responses after the response has been conditioned.
Conditioned Responding
A learning process in which an individual develops a response to a previously neutral stimulus by associating it with another stimulus that already elicits a response.
Q6: Women are more likely to process information
Q23: Broad traits tend to be better predictors
Q35: _ classifies consumers into eight distinct segments
Q40: The perceived risk for a product or
Q47: In consumer behavior (CB), the term _
Q48: While deciding between two alternatives, if information
Q85: Consumers can find value in marketing messages
Q88: Peer pressure experiences are restricted to the
Q93: Consumers in good moods find more hedonic
Q96: The _ focuses on the total person