Wen, a Consumer Researcher, Is Conducting a Research on the Buying

question 38

Multiple Choice

Wen, a consumer researcher, is conducting a research on the buying behavior of the Hispanics. As part of her study, she calculates a consumer's buying power by relating it to the consumer's income. The consumer attributes that Wen employs in her research can best be described as _____.

• A) ethnographics
• B) demographics
• C) psychographics
• D) orthographics

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Definitions:

Specialization

The division of labor into small, specific tasks and the assignment of employees to do a single task.

Boredom

A state of feeling disinterested, restless, or unenthused about an activity or situation, often due to a lack of stimulation or engagement.