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Which of the Following Types of Analyses Develops a Profile

question 2

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Which of the following types of analyses develops a profile of a consumer group based on relatively tangible human characteristics such as age, ethnicity, sex, occupation, income, region, religion, and gender?


Definitions:

ERG Theory

A theory of human motivation that categorizes needs into three groups: Existence, Relatedness, and Growth, suggesting that individuals seek to fulfill these needs in a hierarchical order.

Existence Needs

Basic human needs for physiological and material well-being, such as food, shelter, and safety, based on Abraham Maslow's hierarchy of needs.

Perceived O/I Ratio

The perceived ratio of outputs (rewards) to inputs (efforts), often used in organizational psychology to explain motivation and job satisfaction.

Sales Commissions

A part of compensation given to sales employees based on the volume or value of sales they have generated.

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