The Elaboration Likelihood Model (ELM)suggests That _______

question 23

Multiple Choice

The elaboration likelihood model (ELM) suggests that _______.

• A)when we go with our gut feeling,we are using the peripheral route
• B)emotional appeals will trigger the central route
• C)peripheral route processing is more influential than central route processing
• D)once we trigger the peripheral route,it is impossible to use the central route

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Definitions:

Diseconomies of Scale

Phenomena that occur when a company or business grows so large that the costs per unit increase, leading to inefficiency and increased per-unit costs.

Large Business

A corporation or conglomerate with extensive operations, high revenue, and a significant number of employees.

Managing and Coordinating

The processes of directing, overseeing, and orchestrating activities within an organization to achieve predetermined objectives.

Minimum Efficient Scale

Minimum efficient scale is the smallest scale of production at which a firm can achieve long-term average costs that are as low as possible.