The Rational Decision-Making Perspective Is a Recent Approach to Studying

question 32

True/False

The rational decision-making perspective is a recent approach to studying consumer decision making that sheds light on the reasons behind the irrational behavior of consumers.

---

Definitions:

Implicit Judgment

An automatic and unconscious assessment or opinion formed about something or someone, based on biases or past experiences.

Invincibility Fable

A cognitive bias often observed in adolescents and young adults, characterized by the belief that they are immune to common dangers and risks.

Deductive Reasoning

A process of reaching a decision through the harmony of multiple propositions that are commonly taken as factual.

Hypothetical Reasoning

The cognitive process of thinking about situations that are not directly observed or real and exploring possible outcomes.