In the Context of Consumer Search Behavior, the Size of the Awareness

question 30

True/False

In the context of consumer search behavior, the size of the awareness set increases as external search proceeds.

---

Definitions:

Infrastructure

The basic physical and organizational structures and facilities (e.g., buildings, roads, power supplies) needed for the operation of a society or enterprise.

Trialability

Refers to the degree to which an innovation can be experimented with on a limited basis before its full-scale adoption.

Free Samples

Products given to consumers free of charge to introduce new offerings and encourage trial and purchase.

Disruptive Technology

An innovation that significantly alters the way that industries operate, often displacing established products.