Dean Goes to the Local Grocery Store, Needs 'N' Necessities

question 59

Multiple Choice

Dean goes to the local grocery store, Needs 'n' Necessities, every week to buy groceries. The store is small, but it offers more choices than the other stores in the neighborhood. Dean does not particularly like the store as it does not have a parking facility. However, he shops there regularly as it is conveniently located. In the given scenario, Dean's shopping behavior is driven by:

• A) brand inertia.
• B) brand loyalty.
• C) brand positioning.
• D) brand extension.

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Definitions:

Customer Profiles

Detailed descriptions of a company’s ideal customers, based on their demographics, interests, and buying habits.

Relationship Marketing

A marketing strategy aimed at fostering long-term, engaging relationships with customers to build brand loyalty and repeat business.

Publix Supermarkets

A large American supermarket chain headquartered in Florida, known for its wide selection of groceries and superior customer service.

The Little Clinic

A healthcare provider located within retail stores, offering convenient access to basic medical services and minor treatments.