Briefly Discuss the Effect of Prior Experience with a Product

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The Answer is Answers will vary. Prior experience with a product has been shown to influence how much a consumer searches. Evidence shows that moderately experienced consumers search for purchase-related information more than do either experienced or inexperienced consumers. One explanation for the finding that moderately experienced consumers search more than other consumers is that individuals with little experience are unable to make fine distinctions between product differences and will likely see product alternatives as being similar. As such, they find little value in extensive information search. Highly experienced consumers can make fine distinctions between products and may know so much about products that they do not need to search at all. Moderately experienced consumers, on the other hand, perceive some differences among brands and are more likely to value information about these distinctions.

Briefly Discuss the Effect of Prior Experience with a Product

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