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Briefly explain the concept of need recognition in the consumer decision-making process.
Ethical Action
Ethical action implies behavior that is morally right and beneficial, guided by ethical principles and considerations.
Pleasure
A sense of joy, pleasure, or contentment gained from a particular experience or activity.
Public Policy
Government actions or principles intended to solve societal problems or improve the general welfare of the public.
Punishment
The imposition of a penalty on someone as retribution for an offense or crime, aiming to discourage wrongdoing.
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