Briefly Explain the Concept of Need Recognition in the Consumer

question 70

Essay

Briefly explain the concept of need recognition in the consumer decision-making process.

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Definitions:

HR Function

The department within an organization that focuses on recruitment, management, and the direction of the people in the organization.

Polycentric Staffing Model

An international staffing strategy where host-country nationals are hired to manage subsidiaries in their own country, while parent-country nationals occupy key positions at the corporation's headquarters.

Host-Country Nationals

Employees who are citizens of the country in which a multinational company's foreign subsidiary is located, unlike expatriate employees from the company's home country.

Exporting

The process of selling goods or services produced in one country to buyers in other countries, often as a strategy for companies to expand their market reach.