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As a consumer's level of knowledge increases, he or she is able to focus on criteria that are most important in making a selection and to discount irrelevant information.
Parietal Bone
A bone forming the central side and upper back part of each side of the skull.
Temporal Bone
A complex bone located at the sides and base of the skull, housing the structures of the ear and forming part of the side walls of the skull.
Frontal Bone
The bone forming the front part of the skull and the upper part of the eye sockets.
Forehead
The part of the human face above the eyebrows and below the hairline, associated with the frontal bone of the skull.
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