If a Product Is Very Different from Products That Are

question 13

True/False

If a product is very different from products that are currently available, consumers avoid drawing on existing category knowledge to guide their expectations and attitudes toward the new product.

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Definitions:

Afraid

Experiencing fear or apprehension.

James-Lange Theory

A theory of emotion suggesting that physiological arousal precedes the experiencing of emotions.

Pure Autonomic Failure

A neurological disorder characterized by the malfunction of the autonomic nervous system, affecting blood pressure and heart rate.

Facial Expressions

Visible changes in the face that communicate emotional states or reactions to stimuli.