If a Product Is Very Different from Products That Are

question 13

True/False

If a product is very different from products that are currently available, consumers avoid drawing on existing category knowledge to guide their expectations and attitudes toward the new product.

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Definitions:

Tropical Forests

are dense forests found in the equatorial zone with a high level of biodiversity, characterized by high rainfall and constant warm temperatures throughout the year.

Second Green Revolution

An ongoing movement aiming to increase agricultural production worldwide, similar to the first Green Revolution, but with a focus on sustainability and environment-friendly practices.

Inorganic Fertilizer

Fertilizers made from synthetic, chemically produced compounds, commonly used to enhance plant growth and soil fertility.