How Does Quality Perception of Consumers Affect Marketing

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The Answer is Answers will vary. Consumer perception is critical to marketing success. Perceptions are not always in line with reality. One issue that pertains to consumer judgments is the difference between objective quality and perceived quality. Objective quality refers to the actual quality of a product that can be assessed through industry specification or expert rating. Companies spend a great deal of time and money on improving the objective quality of their products. These efforts are limited, however, by consumer perceptions of quality. For example, a cell phone provider may advertise that its service has been proven to have the fewest dropped calls in the industry. Perceived quality is based on consumer perceptions. Even if the cell phone has objectively been shown to have the best coverage in the industry, consumers may still perceive poor quality if the coverage in their immediate area is not good.

How Does Quality Perception of Consumers Affect Marketing

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