If a Product Is Very Different from Products That Are

question 13

True/False

If a product is very different from products that are currently available, consumers avoid drawing on existing category knowledge to guide their expectations and attitudes toward the new product.

---

Definitions:

Temperament

Involves individual differences in behavioral styles, emotions, and characteristic ways of responding.

Cognitive Appraisal

The process of evaluating and interpreting an event or situation that leads to specific reactions in different people, important in understanding stress and emotions.

Emotional Competence Skills

The abilities related to recognizing, understanding, expressing, and regulating one's own emotions as well as those of others.

Detect Others' Emotions

The ability to recognize and understand the emotions being experienced by others, often through nonverbal cues.