Consumers Display the Tendency to Jump to Positive Conclusions About

question 50

True/False

Consumers display the tendency to jump to positive conclusions about service providers who promote themselves positively on one feature but omit information on another feature.

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Definitions:

Central Route

A pathway of persuasion described in the Elaboration Likelihood Model that involves thoughtful consideration of the arguments presented.

Persuasion

The act of convincing someone to do something or to adopt a certain belief through argument, appeal, or rational discussion.

Elaboration Likelihood Model

A theory in social psychology that explains different ways of processing stimuli, why and when they will lead to attitude change.

Counter-Arguments

Arguments presented to oppose or refute another argument or position, often used in debate or in the formulation of academic papers.