When Arthur Decided That It Was Time for Him to Buy

question 22

Multiple Choice

When Arthur decided that it was time for him to buy a new washing machine, his primary concerns were the price and the capacity of the machine. Keeping this in mind, he compared and evaluated various brands and models. Arthur's primary focus was on the _____ of the washing machines.

• A) affective attributes
• B) performance attributes
• C) underlying attributes
• D) perceptual attributes

---

Definitions:

Pretzels

A type of baked bread product made from dough most commonly shaped into a twisted knot.

Cookies

Small pieces of data sent from a website and stored on a user's computer by the user's web browser while the user is browsing, often used to remember information about the user.

Information Asymmetry

A situation where one party in a transaction has more or better information than the other, often leading to an imbalance in power or unfair advantage.

Market Characteristics

Features that define and distinguish a specific market, including aspects such as size, competition, buyer behavior, and product differentiation.