In the Context of Criteria Selection When Evaluating Products, Which

question 16

Multiple Choice

In the context of criteria selection when evaluating products, which of the following is true of consumer behavior?

• A) Consumers use information about color, feel, and brand name when they are not concerned about purchase risks.
• B) Young and inexperienced consumers rely more heavily on perceptual attributes than do older consumers.
• C) Consumers use information about retailer reputation as signals about quality when the purchase involvement is high.
• D) Consumers use information about brand name and price as markers of quality when they have product expertise.

---

Definitions:

Peak-period Demand

The highest level of demand for a product or service within a specific time frame, often requiring additional resources.

Logistics Department

A division within a company that is responsible for overseeing the flow of goods and materials from suppliers to the end customer, including storage and transportation.

Operating Divisions

Separate segments or areas of a business that perform operations or services distinct from the company's primary business.

Variable Costs

Expenses that directly fluctuate with the amount of goods produced or the extent of services offered.