Examlex
The Zika virus is an example of a
National Distribution
A distribution strategy that aims to cover an entire country, making products available across all regions.
Environmental Scan
The process of collecting, analyzing, and interpreting data about external influences, trends, and threats that could impact an organization's strategy or operations.
New-Product Strategy Development
The stage of the new-product development process that defines the role for a new product in terms of the firm’s overall objectives.
Idea Generation
The creative process of generating, developing, and curating new ideas, which can serve as solutions to problems or lead to the development of new products, processes, or services.
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