Consumer Satisfaction Is a Pre-Consumption Phenomenon

question 40

True/False

Consumer satisfaction is a pre-consumption phenomenon.

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Definitions:

Divergent

Moving or extending in different directions from a common point; in thinking, it refers to exploring many possible solutions or ideas.

Decisive

Characterized by or displaying no or little hesitation; firm or determined in making choices or decisions.

Priming

A psychological effect in which exposure to a stimulus influences a response to a subsequent stimulus, without conscious guidance or intention.

Insight

The capacity to gain an accurate and deep intuitive understanding of a person or thing, often leading to a sudden realization.