Positive Disconfirmation Leads to Consumer Dissatisfaction by Disconfirming the Positive

question 78

True/False

Positive disconfirmation leads to consumer dissatisfaction by disconfirming the positive expectations associated with the product under consideration.

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Definitions:

Sufficient Features

Characteristics or aspects of an object or situation that are enough to trigger a cognitive or perceptual response.

Theories

Systematic sets of ideas intended to explain phenomena or guide research and practice in various fields.

Semantic Features

The components of meaning associated with words or phrases that allow them to be categorized, understood, and differentiated from one another.

Definitional Theory

A theory that focuses on classifying concepts or entities based on their defined attributes or characteristics.