In Consumer Behavior, _____ Is the Tendency for Expectations to Guide

question 57

Multiple Choice

In consumer behavior, _____ is the tendency for expectations to guide performance perceptions.

• A) confirmatory bias
• B) negative disconfirmation
• C) cognitive dissonance
• D) consumption frequency

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Definitions:

Glycolipids

Lipids with a carbohydrate attached, important in cell recognition and membrane structure.

Carbohydrates

Organic compounds composed of carbon, hydrogen, and oxygen, typically found in foods and used as energy sources.

Phospholipids

A class of lipids that are a major component of all cell membranes, as they can form lipid bilayers.

Bilayer

Often refers to the lipid bilayer, a thin polar membrane made of two layers of lipid molecules, forming the basic structure of cell membranes.