Confirmatory Bias Is Present When Consumers Receive Recommendations from the Marketer

question 36

True/False

Confirmatory bias is present when consumers receive recommendations from the marketer, and return policies are lenient.

---

Definitions:

Variable Costs

Expenses that vary in direct proportion to changes in levels of production or sales activity, such as raw materials and direct labor costs.

Net Loss

The amount by which expenses exceed revenues.

Variable Costs

Expenses that vary in relation to the quantity of products or services a company generates.

Fixed Costs

Financial obligations that are stable irrespective of the business's production or sales figures, such as rental payments, salary bills, and insurance.