Identify an Accurate Statement About Customer Satisfaction

question 82

Multiple Choice

Identify an accurate statement about customer satisfaction.

• A) It creates strong behavioral motivations.
• B) It is a pre-consumption phenomenon.
• C) It results from a cognitive appraisal.
• D) It is an outcome of cognitive dissonance.

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Definitions:

Exchange Theory

A social theory that describes social relationships as transactions where individuals seek to maximize rewards and minimize costs in interactions with others.

Reciprocal

Involving mutual action or relationship where two or more entities give and receive something of equivalent value or effect.

Stressful

Involving or causing a state of mental or emotional strain or tension.

Future Romances

Imagined or potential romantic relationships that may occur in an individual's future.