_____ States That Consumers Are Motivated to Act in Accordance

question 19

Multiple Choice

_____ states that consumers are motivated to act in accordance with their attitudes and behaviors.

• A) Attribution theory
• B) Self-perception theory
• C) Equity theory
• D) Social-cognitive theory

---

Definitions:

Government Franchises

Government franchises are rights or licenses granted by the government to entities, allowing them to operate specific services or activities under regulation.

Perfect Knowledge

A theoretical concept where all consumers and producers have complete and instantaneous information about all aspects of the market.

Differentiation

Differentiation is a strategy used by businesses to distinguish their products or services from those of competitors, often through unique features, quality, or branding.

Average Revenue

The total revenue generated by a company divided by the number of units sold, indicating the revenue generated per unit.