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Identify the conditions when a consumer is more likely to experience true dissonance following a purchase.
Organizational Culture
The shared values, beliefs, and practices that shape the social and psychological environment of a business or organization.
Collective Experience
Shared experiences or knowledge among a group of individuals, contributing to a common understanding or culture.
Larger Environment
The broader context or setting, including natural, social, economic, and political factors, that influences or shapes the actions and outcomes of individuals or organizations.
Size Advantage
The benefits gained by organizations or entities due to their larger scale of operations, resources, or market presence compared to competitors.
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