Which of the Following Statements Is True in the Context

question 19

Multiple Choice

Which of the following statements is true in the context of consumer loyalty?

• A) A consumer with a strong economic orientation displays higher customer share with all competitors.
• B) The certainty of a lengthy stream of revenues is much more for a customer acting only on inertia.
• C) A firm that concentrates on repeated behavior alone, perhaps by always being convenient, can do well but remains vulnerable to competitors.
• D) A customer's contribution on the equity side of the equation remains the same irrespective of whether or not a customer is a truly committed or acting on inertia alone.

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Definitions:

Job Simplification

The process of breaking down a job into its simplest components to improve efficiency and reduce complexity.

Standardizing Work Procedures

The practice of establishing uniform methods and processes for tasks to ensure consistency and efficiency.

Specialized Tasks

Specific, narrowly focused jobs or responsibilities designed to be performed by individuals with particular skills or training.

Job Enrichment

Increasing job depth by adding work planning and evaluating duties normally performed by the supervisor.