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_____ Results from a Cognitive Comparison Between a Consumer's Expectations

question 85

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_____ results from a cognitive comparison between a consumer's expectations and the consumer's actual performance perception.


Definitions:

Oxytocin

A hormone involved in social bonding, sexual reproduction, childbirth, and the period after childbirth.

Adrenocorticotrophic Hormone

A hormone produced by the pituitary gland that stimulates the adrenal glands to release cortisol and other hormones, especially in response to stress.

Gamma-aminobutyric Acid (GABA)

An inhibitory neurotransmitter in the brain that helps to regulate nerve excitability.

Inhibitory Neurotransmitter

A type of chemical messenger in the brain that reduces the likelihood of a neuron firing, thereby dampening neural activity.

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