Holly Was So Pleased with the Service She Received at the New

question 54

Multiple Choice

Holly was so pleased with the service she received at the new spa in her neighborhood that she told many of her friends about her pleasant experience. Which of the following post-consumption behaviors best describes Holly's behavior?

• A) Confirmatory bias
• B) Consumer inertia
• C) Positive word-of-mouth
• D) Positive disconfirmation

Explain effective participation in interviews.

Identify internal factors to consider in a job search.

Explain the impact of the Internet on job searches.

Understand the organization and content of a cover letter.

---

Definitions:

Dependent Variable

The variable in a study that is anticipated to vary as a result of changes made to the independent variable.

Correlation Coefficient

A numerical measure that assesses the strength and direction of a linear relationship between two quantitative variables.

Covariance Value

A measure indicating the extent to which two variables change together, showing if increases in one variable correspond to increases in another.

Correlation Coefficient

A quantitative indicator showing both the magnitude and direction of a linear association between a pair of variables.