Which of the Following Occurs When Consumers Spread Information from One

question 41

Multiple Choice

Which of the following occurs when consumers spread information from one to another about favorable consumption experiences?

• A) Positive word-of-mouth
• B) Positive disconfirmation
• C) Positive attribution
• D) Switching behavior

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Definitions:

Slope

A measure of the steepness, incline, or grade of a line, indicating the ratio of the vertical change to the horizontal change between two points on the line.

90th Percentile

A value below which 90% of the data points in a dataset fall.

Yearly Donations

The total sum of money given by donors to an organization within a year.

Thousands of Dollars

A unit of measure indicating the amount in multiples of one thousand dollars, often used to simplify financial figures.