Ruth Had Recently Bought an Expensive Smartphone from a Leading

question 32

Multiple Choice

Ruth had recently bought an expensive smartphone from a leading brand. However, within a few months of purchase, the phone started malfunctioning. Ruth was so upset that she posted a scathing review on a popular complaint website. Soon, other consumers also started sharing their poor experiences with the same brand. The news went viral on social media. The given scenario is an example of _____.

• A) consumer inertia
• B) consumer cognitive dissonance
• C) retaliatory revenge
• D) negative public publicity

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Definitions:

Intellectual Growth Spurt

A period of rapid cognitive development, often occurring during childhood and adolescence, characterized by significant advancements in reasoning, problem-solving, and understanding.

Creative Thinking

The intellectual ability to think of new and unusual ideas, recognize patterns, and use imagination to solve problems.

Novel Solutions

Creative and original methods or approaches devised to solve problems or address new situations.

Calculating IQ

The process of assessing an individual's intelligence quotient, typically through standardized tests measuring various cognitive abilities.