Ruth Had Recently Bought an Expensive Smartphone from a Leading

question 32

Multiple Choice

Ruth had recently bought an expensive smartphone from a leading brand. However, within a few months of purchase, the phone started malfunctioning. Ruth was so upset that she posted a scathing review on a popular complaint website. Soon, other consumers also started sharing their poor experiences with the same brand. The news went viral on social media. The given scenario is an example of _____.

• A) consumer inertia
• B) consumer cognitive dissonance
• C) retaliatory revenge
• D) negative public publicity

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Definitions:

Hospital

A health care institution providing patient treatment with specialized medical and nursing staff and medical equipment.

Parking Lot

An area designated for the parking of vehicles, typically paved and marked with lines to organize spaces.

Shots

Medical injections or vaccinations administered through a needle for the purpose of preventing or treating various diseases.

Electroconvulsive Therapy

A medical treatment that involves inducing seizures in patients under general anesthesia, used primarily for severe depression that hasn't responded to other treatments.