As Part of Your Senior Thesis, You Want to Study

question 66

Multiple Choice

 As part of your senior thesis, you want to study the effects of advertising on young children during Saturday morning cartoons. Which of the following is the first step you will need to take?

• A) Get informed consent from the group of children you will be using as subjects.
• B) Obtain approval for your project from the human participants institutional review board at the university you are attending.
• C) Recruit students from a local school to be subjects.
• D) Find a place for all the children to watch television together on a Saturday morning.

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Definitions:

Customer Preferences

Individual likes or dislikes influencing purchasing decisions, varying greatly among consumers.

Quantification

The process of measuring, calculating, or assigning a numerical value to something.

Consumer Behavior

The study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society.

Revenue Management

A strategy to maximize income by managing the sale of inventory through pricing and timing, commonly used in sectors like hospitality and airlines.