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The Why, Who, What, When, and How of Communications Are

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The why, who, what, when, and how of communications are important questions that one must answer before he or she communicates.


Definitions:

Resources

Assets, materials, and inputs used by organizations or economies to produce goods and services.

Outputs

Refers to the total amount of goods or services produced by a company or an economy.

Comparative Advantage

The potential of an individual, enterprise, or country to offer a product or service with a more favorable opportunity cost than that available to its competitors.

Financial Cost

The total expenses incurred by a company in borrowing money, including interest payments, fees, and other charges.

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