Examlex
Unlike payback analysis,present value analysis considers only the earlier values and not all the costs and benefits.
4E Framework
A model outlining four components of marketing—Experience, Everyplace, Exchange, Evangelism—that together create customer value.
Consumer Engagement
The emotional and psychological attachment a consumer feels towards a brand or product, often resulting from meaningful interaction or experience.
Crowdsourcing
The practice of obtaining information, ideas, or content by soliciting contributions from a large group of people, often from an online community.
Company
An organized entity formed for the purpose of conducting business, which can be privately owned, public, or nonprofit, and encompasses a variety of structures and industries.
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