_____ Measures Risk Likelihood and Impact

question 19

Multiple Choice

_____ measures risk likelihood and impact.

• A) Risk assessment
• B) Risk marker
• C) Risk identification
• D) Risk control

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Definitions:

Product Hierarchy

The classification of a company's products into a structured order from basic needs to specific items that satisfy those needs, often represented as a layered pyramid.

Augmented Product

A product enhanced with additional features, benefits, or related services that distinguish it from core and actual products to create added value.

Customer Loyalty

Refers to the dedication of customers to repeatedly purchase from the same brand, influenced by positive buying experiences and satisfaction.

BCG Growth-Market Share Matrix

A strategic planning tool developed by the Boston Consulting Group, which helps companies analyze their business units or product lines based on relative market share and market growth rate.