What It the Purpose of a Team-Building Activity

question 6

Multiple Choice

What it the purpose of a team-building activity?

• A) to establish trust and rapport
• B) to establish group norms
• C) to determine who is committed to group goals
• D) to develop leadership in groups

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Definitions:

Pulsing

A marketing strategy that combines continuous advertising with periodic heavy promotions to boost sales.

Advertising Schedule

The specification of the timing and duration of advertising.

Base Level

The standard or minimum level of performance, quality, or activity expected in a particular situation or for a specific metric.

Posttesting

The evaluation of an IMC campaign’s impact after it has been implemented.