The Elaboration Likelihood Model (ELM)suggests That _______

question 23

Multiple Choice

The elaboration likelihood model (ELM) suggests that _______.

• A)when we go with our gut feeling,we are using the peripheral route
• B)emotional appeals will trigger the central route
• C)peripheral route processing is more influential than central route processing
• D)once we trigger the peripheral route,it is impossible to use the central route

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Definitions:

Depreciation Expense

Depreciation expense is the allocated portion of the cost of a fixed asset, recognized over its useful life, reflecting its decline in value.

Useful Life

The estimated period of time over which an asset is expected to be used by an organization before it is fully depreciated.

Accrued Revenue

Income that has been earned but not yet received or recorded at the date of the financial statements.

Deferred Revenue

Revenue that has been received by a company for goods or services yet to be delivered or performed.