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According to Samovar, Porter, and McDaniel, _________ is a cultural component relevant to the study of intercultural communication.
Brand
Represents the identity, values, and promise of a product or company, distinguishing it from competitors in the market.
Audience's Needs
The specific requirements, interests, and expectations of the target audience that should be addressed or met by a message, product, or service.
Community Manager
A professional responsible for building, growing, and managing a brand's or organization's online communities.
External Stakeholders
Individuals or groups outside of an organization who are affected by its activities and decisions, such as customers, suppliers, and the community.
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