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According to Samovar, Porter, and McDaniel, _________ Is a Cultural

question 25

Multiple Choice

According to Samovar, Porter, and McDaniel, _________ is a cultural component relevant to the study of intercultural communication.


Definitions:

Brand

Represents the identity, values, and promise of a product or company, distinguishing it from competitors in the market.

Audience's Needs

The specific requirements, interests, and expectations of the target audience that should be addressed or met by a message, product, or service.

Community Manager

A professional responsible for building, growing, and managing a brand's or organization's online communities.

External Stakeholders

Individuals or groups outside of an organization who are affected by its activities and decisions, such as customers, suppliers, and the community.

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