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Communication Adaptation Strategy
A method used by companies to adjust their marketing messages and communication tactics to accommodate cultural or regional differences within target markets.
Dual Adaptation Strategy
A marketing approach where both the product and the marketing messages are adapted to suit the needs and preferences of different market segments or regions.
Product Extension Strategy
A marketing strategy in which a company introduces additional items in the same product category under the same brand name, such as new flavors, forms, colors, added ingredients, or package sizes.
Transnational Trade Groups
International organizations composed of various countries that aim to promote and facilitate trade and economic cooperation among member nations.
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