A _________ Uses Symbols and Connecting Lines to Diagram the Progression

question 22

Multiple Choice

A _________ uses symbols and connecting lines to diagram the progression through a complicated process.

• A)flow chart
• B)bar graph
• C)line graph
• D)flip chart

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Definitions:

Brand Marks

Visual symbols or logos that identify a brand, making it recognizable to consumers.

Differentiation

The process of distinguishing a product or service from others, to make it more attractive to a particular target market.

Perceptual Mapping

Perceptual mapping is a diagrammatic technique used by marketers to visually display the perceptions of customers or potential customers to compare attributes of different products.

Private-label Brands

Brands owned by a retailer or supplier that are sold exclusively in their own stores or outlets.