According to the Elaboration Likelihood Model (ELM), Which of the Following

question 19

Multiple Choice

According to the elaboration likelihood model (ELM) , which of the following is true of the central route? 

• A)People are more likely to change their minds when their decisions are based on central processing.
• B)It integrates the rhetorical strategies of ethos and pathos.
• C)It is impossible to use the central root after the peripheral route is triggered.
• D)People process important information through the central route.

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Definitions:

Intangible Attributes

Refers to the non-physical features or benefits associated with a product or service, such as brand reputation, service quality, and customer experience.

Tangible Attributes

Physical characteristics or features of a product that can be seen, touched, and measured.

Consumer Needs

The essential requirements and desires that individuals seek to fulfill with products and services.

Political Candidate

An individual who seeks to be elected to a governmental position or office.