Examlex
An audience is not likely to be interested when negative emotions are evoked.
Sleeper Effect
A phenomenon where a message that was initially discounted and deemed unconvincing becomes more persuasive over time.
Persuasion
The action or process of convincing someone to believe or do something through reasoning or argument.
Subconsciously
Relating to the part of the mind that is not fully aware but influences actions and feelings.
Moral Judgments
Evaluations or decisions made about the rightness or wrongness of actions, often based on ethical principles or societal norms.
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