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Hyundai Motor America
The American subsidiary of Hyundai Motor Company, responsible for the sales, marketing, and service of Hyundai vehicles in the United States.
Customer Data
Information about consumers that businesses collect, analyze, and use to understand their preferences, behaviors, and demographics for improved service and marketing strategies.
Hyundai Owners
Individuals or entities that own vehicles manufactured by Hyundai, a South Korea-based automotive company.
Differentiation Focus Strategy
A business approach aiming to target a particular market segment by offering unique features that stand out from competitors.
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