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Mark received a call on his cell phone from his mother, but the reception was so poor and there was so much noise from the street that he had trouble making out her words. Even without knowing exactly what she was saying, however, he knew she was sad from her tone of voice. What can we infer from this information?
Brand Loyalty
The tendency of consumers to continuously purchase one brand's products over its competitors' based on positive experiences or emotional connections.
Product Succeeds
When a product achieves its intended goals, such as profitability, market share, or customer satisfaction.
Satisfying Needs
The process of fulfilling basic and psychological desires or requirements of individuals or communities.
Consumer Behaviour
Researching the behaviors of individuals, groups, or corporations in how they identify, secure, use, and eliminate offerings such as products, services, experiences, or ideas to address their necessities, and examining the impact of these behaviors on consumers and societal structures.
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