Examlex
What two terms describe a network of compromised computers that are then used to perform coordinated DDoS attacks without their owners' knowledge or consent?
Personal Selling
A form of direct marketing where sales representatives personally interact with potential customers to inform about and sell their products or services.
Refers to written or graphic material that has been reproduced on paper or other substrates through printing processes, such as books, magazines, and posters.
Radio
A technology for transmitting sound broadcasting through electromagnetic waves, allowing for audio communication and entertainment across distances.
Integrated Marketing Communications (IMC)
Represents the promotion dimension of the four Ps; encompasses a variety of communication disciplines—general advertising, personal selling, sales promotion, public relations, direct marketing, and electronic media—in combination to provide clarity, consistency, and maximum communicative impact.
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