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Narrative 1-4 in 2014,Coca-Cola and PepsiCo Launched Two Mid-Calorie Sodas,Coca-Cola Life and Life

question 33

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Narrative 1-4
In 2014,Coca-Cola and PepsiCo launched two mid-calorie sodas,Coca-Cola Life and Pepsi Next (in Canada) ,banking on the health-conscious trend. Health-conscious consumers rejected the drinks en masse since one serving of the new drinks contains about a day's worth of sugar for women.
-Refer to Narrative 1-4. Which of Mintzberg's managerial roles would have been used to determine that a potential market niche existed for a lower-sugar cola?


Definitions:

Two-Dimensional Displays

Visual presentations that utilize only height and width to represent information, often used in graphs, maps, and images.

Three-Dimensional

Having, pertaining to, or appearing to possess length, width, and depth, giving the perception of fullness or volume.

Moon Illusion

The optical illusion where the moon appears larger near the horizon than it does while higher up in the sky.

Horizon Moon

The optical illusion observed when the moon appears larger near the horizon than it does while higher up in the sky.

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