Examlex
Uber's entry into Calgary had its bumps along the way-the City of Calgary filed a court injunction claiming Uber had not complied with its bylaws regarding taxis and limousines. Which environmental aspect best defines this impact on Uber's specific environment?
Lowest-Price Offering
A pricing strategy where a company sets the cost of its product or service lower than that of its competitors to attract price-sensitive customers.
Marketing Mix
A framework used by marketers to analyze and implement the four critical aspects of marketing: product, price, place, and promotion.
Generates Revenue
The process of creating income for a business or organization through various activities such as selling goods, services, or other assets.
Target Return Pricing
A pricing strategy businesses use where prices are set based on a targeted return on investment.
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