The Rainforest Action Network Launched a Bruising PR Campaign Against

question 58

Multiple Choice

The Rainforest Action Network launched a bruising PR campaign against Home Depot to stop it from selling old-growth lumber. After two years of bad publicity and resistance to new store locations,Home Depot surrendered. Today,its suppliers work with environmental and forestry groups to certify that their wood products are not from endangered areas. What type of strategy did Home Depot use to respond to demands that it be socially responsible?

• A)proactive  
• B)accommodative  
• C)predictive  
• D)defensive

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Definitions:

Optical Mark Reader

A device used to read marks made on paper, such as the filled bubbles on multiple choice test papers, by sensing the presence or absence of marks at specific positions.

Point-of-sale Terminal

An electronic device used to process sales transactions at retail locations, accepting payment from customers in various forms.

Voice Recognition

A technology that identifies and interprets human speech, allowing computers and devices to accept and execute voice commands.

Memory Capacity

The amount of data or information that can be stored in a device's memory system.