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Narrative 3-1
IBM has a long-standing "Reinventing Education" program,which involves intensive research into how educational institutions can use the fruits of new technologies to transform what they do and thereby improve education. In the process,the program is helping to shape a market of significant interest to IBM. IBM views the program as an investment rather than as a charitable contribution.
-A small manufacturer of scented candles has asked if acting socially responsible would increase its profitability. Which of the following is the most correct response?
Price Buyers Pay
The amount of money that consumers are required to pay to acquire a good or service.
Price Sellers Receive
The amount of money that producers get from selling one unit of a good or service, after considering all costs and expenses.
Consumer Surplus
The dissimilarity in what consumers intend to pay for a good or service versus what they actually spend.
Producer Surplus
The disparity between the minimum amount sellers are ready to take for a product or service and the actual price they get in the market.
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