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Horizontal Merger
A business consolidation that occurs between firms operating in the same industry, often to increase market share.
Per Se Violation
A violation that is inherently illegal, without need for further examination of its effects or intentions, especially in antitrust law.
Conspiracy
An agreement between two or more parties to commit an unlawful act or to use unlawful means to achieve an otherwise lawful end.
Rule of Reason
A legal doctrine used in antitrust law to determine if a business practice is anticompetitive, considering the practice's purpose, effect, and market context.
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