What Information Source Should Employees of Canadian Tire Consult If

question 130

Multiple Choice

What information source should employees of Canadian Tire consult if they are unsure of how to respond to an invitation to a business function?

• A)standards and procedures specific to the retail industry  
• B)the company's business code of ethics  
• C)the company's mission statement  
• D)someone in the company's publicity department

Comprehend the rationale behind brand extensions and their objectives.

Evaluate the risks and rewards associated with brand extensions.

Understand the concept and importance of cognitive fit in brand extensions.

Recognize the role of authenticity in successful brand extension strategies.

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Definitions:

Monochronic Cultures

Cultures in which people tend to do one thing at a time.

Low-context Cultures

Cultures in which communication is direct, precise, and explicit, relying less on context and non-verbal cues to convey meaning.

Silent Language

Non-verbal forms of communication, such as body language, facial expressions, and gestures, that convey messages without the use of words.

Culture

A set of shared values, beliefs, norms, and practices that influences the way individuals in a group or organization interact.